Executive Summary:
Google showcased how AI-powered ads can help businesses of any size stay competitive with the most sophisticated advertisers, leveling the playing field and driving business growth in three key ways. Google Analytics 4 delivers trust, confidence, and deeper customer insights, Google Ads can help businesses bring their brand to life in new, creative ways, and Performance Max takes the guesswork out of finding the most valuable customers. By using these AI-driven solutions, businesses can find and keep the right customers, grow their customer lifetime value and profitability, and find the most valuable customers.
Key Insights:
1. Google Analytics 4 delivers trust, confidence, and deeper customer insights.
2. Google Ads can help businesses bring their brand to life in new, creative ways.
3. Performance Max takes the guesswork out of finding the most valuable customers.
Business Impact:
The impact of these AI-powered ad solutions is that businesses of any size can stay competitive with the most sophisticated advertisers, leveling the playing field. SMBs can now have access to global markets, and Google believes that the best way to support them is by continuing to invest in digital advertising solutions to help them grow. By using these AI-driven solutions, businesses can find and keep the right customers, grow their customer lifetime value and profitability, bring their brand to life in new, creative ways, and find the most valuable customers. This will help SMBs thrive, create more jobs in communities, diversify choices in goods and services, and invest in new innovations.